Website SEO (Search Engine Optimization)

Website SEO / Search Engine Optimization

Optimizing a website for search engines is not an exact science. Sure, there are best practices and techniques you can (and should) use, but a lot of your success will come from experience. Learning what works and what doesn't, recognizing opportunities for optimization, and staying ahead of the curve comes from a combination of good practice and experience. We have that experience, and we can help you.

We have been successful at improving the visibility of all sites we've worked with. Obviously every site and situation is different, but we are confident that we can help you, too.

Here are a few examples of our recent successes:

SEO services

To search engines your site looks like code, because that what it is. The code is rendered in your web browser to create the visible result. If this code is managed well it can lead to higher rankings on search engines.

These are some of the things we look at when it comes to optimizing your website code, but keep in mind that there are no magic formulas and every site is different:

Keywords

We look to make sure your top keywords are represented throughout your page content. It is important to have keywords on the site, but you also want to make sure that you don't over do it. Too many keywords on your pages can begin to look like spam and can get you in trouble with the search engines. We help you find the right keywords to focus on and the right balance for placing them throughout your site.

Meta Tags

One of the biggest mistakes people make is they don't use meta tags properly. That is a big mistake! Not only is proper use of meta tags good for search engines, it is just good practice. We help make sure your meta tags incorporate your keywords and accurately reflect the themes of your site.

Alt Tags

This is another area where some people make a mistake. You need to take advantage of the Alt Tags associated with the images on your site. They should accurately describe the image used and your site. But be careful. Do not, under any circumstances, stuff keywords and a bunch of fluff into your Alt Tags. That will result in big problems for you. We make sure to use best SEO practices when doing this for you.

Page Titles

You should take advantage of page titles. Not only is this important for good website SEO, but it is also important for good usability. Your page titles should accurately describe the pages for your visitors. We make sure to accomplish both.

Link Building

Perhaps the most important part of website SEO is link building. Most search engines, and Google in particular, place a lot of value on the number and quality of links from other websites pointing to yours. This is the most time consuming part of optimizing your site. We initially identify places to start, such as reputable online directories and related sites.

Content

We always review your content and optimize it for keywords. And we may make suggestions on how to break up content, if needed, so that it is grouped by relevant themes. We can also help generate additional content if needed. Additionally, we can make suggestions as to how to display the content, based on experience and research related to how visitors typically scan web pages.

Paid Advertising

We usually suggest you do some pay-per-click (PPC) advertising while working on your organic SEO. This allows you to attract some visitors to your site while waiting for your organic SEO to take root in search engines. Plus, PPC reporting tools can help you track how well the site content converts the traffic you receive. This insight can be used in connection with your search engine optimization strategy and adjustments. That way, while your site is still trying to climb up the list of relevant sites on the organic side, you can get in front of potential customers right away. As long as you keep an eye on your campaign then it is usually worth it.

Understanding Search Engine Optimization

We can help you understand search engines, optimization, the importance of good keywords, linking strategy, and more.

There is no question that you will know more about how to manage your site for seo and your paid search campaigns after working with us. You will have a better understanding of how search engines relate to each other (see Bruce Clay's Search Engine Relationship Chart).

Pricing usually starts at $2,500 for our website SEO services, but depends on the nature and scope of your search engine optimization needs. Please ask us for a quote.

We invite you to contact us today to discuss how your site can be improved and optimized for search engine placement.